Digital Marketing & SEO

The Top Digital Marketing Terms You Need to Know

The digital realm is full of Marketing terms, acronyms and other words such as:

Return on Investment (return to investment) CPC (cost per click) and CTR (click through rate) and KPI (key performance indicator) and many more.

It gets a bit difficult. It’s like you’re reading Buy Instagram Followers Malaysia in a different language.

What is this brand-new language trying to convey what it is trying to convey? We’re here to unravel the code and translate it in terms that you can understand. Let’s get started.

Digital marketing is a general term that refers to any kind of online marketing , including search engine optimization PPC and social media marketing and marketing via email.

We will divide our terms in digital marketing into various categories like social media marketing and search engine marketing and marketing via email.

Certain of these terms could be applied to all three of them, so take note of them.

Social Media Marketing Term

  • KPI – Key Performance Indicator
  • CPA – Cost Per Acquisition
  • Lookalike Audiences
  • A/B Split Testing
  • CPI – Cost Per Impression
  • Lead Generation/Lead Magnet/Lead Nurturing
  • CTR – Click Through Rate
  • Engagement Rate
  • Remarketing
  • Relevancy Score & Quality Score
  • B2B and B2C
  • CTA – Call To Action
  • Buyer Persona
  • Pixel
  • Thank You Page

KPI – Key Performance Indicator

KPI’s are used in every type of marketing, and companies use KPIs to gauge the effectiveness of their marketing campaigns.

Your KPI can be any kind of analytic, such as a click-through percentage, engagement rates bounce rate, and more.

We will go over a range of marketing terms that could be crucial performance indicators in your marketing campaigns.

CPA – Cost Per Acquisition

This is a measurement used to figure out the amount it takes to get a customer.

Calculate your cost by multiplying the total expense for your marketing campaign times the amount conversions.

This is important since it reveals the amount you’re spending per conversion.

If this price is excessive, you may want to consider changing your marketing plan.

Lookalike Audiences

People who have similar audiences are created by email lists. This can be used to reach out to users who are similar to those that you have already.

You can add your email list to your Facebook advertisement and it will analyze these emails and identify like-minded users to choose to target.

You may also opt to exclude email addresses you upload if you don’t want to market to existing customers.

With audience types that look like yours will allow you to reach out to new customers that have a similar profile to your current customers.

If you don’t already have an email address, you can work to get quality subscribers by following these seven suggestions!

A/B Split Testing

If you’re running any kind of advertisement, it’s recommended to test it in a split-test.

This means that you’ll have three similar ads all running simultaneously to see which is the most effective.

You can use the same image, and then change the copy, or in reverse.

Split testing with A/B can aid in identifying your target audience by revealing the ads that people enjoyed more.

After you have completed your split-test, you’ll have an ad that is very effective and helps to attract buyers!

CPI – Cost Per Impression

CPI determines how often your advertisement appears on a page, regardless of regardless of whether the user actually view or interact with it.

It is like the term used in marketing “reach” but reach measures the number of people who view your content , and impressions count the amount of times your ad or content was shown.

Impressions can help establish brand recognition. reach can help create your brand.

Find out more about the distinctions between impressions and reach.

Lead Generation/Lead Magnet/Lead Nurturing

The three terms used in marketing are inextricably linked.

Lead generation is precisely what it is the way your company generates leads and how to can grab the attention of your clients.

A lead magnet can be described as a small offer, such as a guide, ebook and so on. which your business can offer to customers in exchange for email addresses.

Lead magnets are a device which will assist your business to capture the attention of potential customers.

When a lead you are considering becomes a lead, you’ll be required to keep them in the loop until they are a customer.

Typically , businesses nurture prospects through the sales funnel.

Lead nurturing could be done via forms or emails, retargeting them through social media, or even contact your prospective customers to follow-up with them.

CTR – Click Through Rate

When running a social-media campaign the click-through percentage shows the number of times an advertisement was clicked by people.

To calculate your CTR you’ll need to determine the total number of clicks that your advertisement received then divide that number by amount of times that it displayed (impressions).

Then convert the number to the form of a percentage.

Engagement Rate

Facebook posts, blog posts, tweets, and images posted on Instagram each have an engagement rate. This tells you how many people are engaging with your brand.

What number of comments did you receive on the blog post? What number of shares did the blog get?

Typically, the higher your customers involvement rate, the more effective the quality of your content – which is excellent for SEO.

If search engines notice that users are using your site and social media platforms, you are considered to be an important source for your field.


You’ve probably witnessed remarketing nearly every day.

If you’re shopping online and have a look at some shoes and like this pair, it are most likely to show on a different website that you go to.

Remarketing is a method employed to bring those who didn’t make an order to return to your website.

If your business is selling multiple products, you could set up carousels that will appear on different websites and platforms for social media.

The ads comprise different products that your viewers have already seen.

Because they’ve already looked at the products, they are likely interested in them, and are more likely to purchase if they come across the product.

Relevancy Score & Quality Score

If you are running campaigns on Facebook you will be awarded an overall score of relevancy for the creative content and copy used in your ads.

The score is assigned to every one of your ads by Facebook. It allows them to judge whether your advertisement is relevant and how it is compared to similar advertisements.

Google basically does the exact as Google does for your paid search ads. They will give you a high-quality score.

There are many factors that affect your score on quality It is possible to improve it over time.

Why should you be concerned regarding your relevance score, or how good your scores are?

The higher scores you have, the greater of your advertisements will be seen over your competitors , and the less it costs to show them.

A higher score will lower the cost per click.

Each click may not be able to result in a conversion, so making sure your CPC is as low as you can is crucial.

B2B and B2C

B2B (Business to Business) (B2B) as well as business-to-consumer (B2C) Two of the marketing terms that describe the people companies interact with.

Do you reach out to other businesses as well as directly at consumers? Our social media specialists will assist you in deciding which platform your company should be using.

Your approach will appear different in case you’re targeting customers instead of business owners or the decision makers.

There are a few social media platforms that B2B businesses should be using which B2C businesses should not be.

The strategy you use for advertising if you are targeting other businesses is likely different from an advertisement strategy directed at consumers.

Be sure to are aware of your target audience!

CTA – Call To Action

The term “call to action” is typically an action button that is used to draw your customers ‘ attention and have them purchase, click or give their email address, or take any other action you would like to get them to take.

A call to action could be included in social media ads as well as email campaigns, or on your site.

Your CTA must be bold and bold enough to draw the attention of your customers. Effective CTA is also brief and sweet. It should be clear.

If someone visits your site, they must be aware of what action you wish them to complete, whether that is to buy a bargain or sign up for your email, or browse through your latest products.

Buyer Persona

The buyer’s persona can be a concept that you and your marketing team develop to give you an idea of how your customers could be like.

This includes demographics such as gender, age, and other interests. This isn’t just a created persona.

It is based on a thorough study of your market, so that the buying motives, behavior and objectives are assessed.

Identifying the demographics of potential customers is an essential element of your marketing plan and you shouldn’t miss it!

Your persona as a buyer must be like this.

Be sure to include what you think your buyer is doing and their title of employment as well as their interests, their background and the challenges they face.

It is also an excellent idea to list any the goals or concerns that potential buyers might have.

In this way, you’ll know what solutions you’ll have to provide in order to attract this kind of potential buyer , since they purchase solutions to their problems rather than products.


This is a small piece of code which is added into your website to track your visitors.

It collects statistics and information about your clients and their movements on your site. Pixels can also be used to retarget your customers via Facebook.

Since the pixel that is on your site is tracking every client who visits, you could make use of this information to target the customers you want to target in future Facebook advertisements.

Your pixel will appear as an assortment of characters and words if are not familiar with HTML but all you have to think with is copying the code and paste it into the right place on your site.

Facebook offers excellent instructions on how to accomplish this on nearly every major platform on the internet.

Thank You Page

An thank-you page for customers is essential for any e-commerce company.

Why would you need the thank you pixels? One thing we often see is people going through the checkout procedure and the website is not keeping track of their purchases.

A simple thank-you webpage is all that you Click Here require to measure your return on investment.

This page is added after visitors make an order on your website however, if you’re not an e-commerce company, you could also include a thank-you page on the contact page.

This will help you understand which customers are coming from and help in it easy to track your conversions!

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